Category: Marketing Sales and Communications

Public Relations and Press Management

Public Relations and Press Management

City Start Dates Duration Cost Make a booking
Dubai, United Arab Emirates 25 November 2019 1 week £3,100 Click here
Dubai, United Arab Emirates 25 November 2019 2 weeks £4,100 Click here

Delegates who participate on this course will discover what public relations really is, how to create your own public relations plan, define your key messages, learn techniques for successful idea generation, how to write a press release, gain press release samples and templates, evaluate your PR and much more.

Course Objectives

At the end of the course delegates will understand:

  • Fundamentals of the PR process and PR strategy
  • 9 stages of effective PR Planning
  • How to understand your current positioning
  • Selecting target media
  • Idea Generation

Course Outline

  • Understanding what journalists want
  • Building relationships with particular publications/programme makers
  • Knowing when to refer journalists to colleagues and/or the public relations company
  • Preparing for major in-house stories
  • Responding to industry-wide news and issues
  • Honesty, on and off the record comments

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

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Consultative Objection Handling Skills for Sales Professionals

Consultative Objection Handling Skills for Sales Professionals

City Start Dates Duration Cost Make a booking
London, United Kingdom 27 July 2020 1 week £2,750 Click here
London, United Kingdom 27 July 2020 2 weeks £4,220 Click here

If you work in a customer services, public services, sales, management or leadership position, you routinely need to handle objections from people who simply do not say “Yes” as easily as you would hope. If you need to deal with objections in a positive and professional manner, this course is for you. If you need to overcome challenges in pressurized circumstances, the course will give you the skills, competencies and confidence to handle any situation, including those where conflict is present.  The course will be fun, challenging and fully interactive and supported by presentations, demonstrations, interactive discussions, debate, group work and individual tasks. The workshop will include plenty of opportunity to practice in a safe environment, but don’t worry, you won’t be forced to perform or made to feel uncomfortable at any time. This is about great learning with like minded professionals in a fun environment!

Course Objectives

At the end of the course delegates will be able to:

  • Understand what an “objection’ is and why they happen
  • Learn how we can minimise them early in the sales process
  • Learn how to welcome them and convert them into selling opportunities
  • Learn and apply a robust objection handling model with skill and confidence
  • Work with a range of personality types
  • Understand the truth about body language
  • Unlock the power of emotional intelligence
  • Learn how to work with a range of convincer patterns
  • Understand empathy versus sympathy
  • Build rapport through positioning
  • Learn how to reduce conflict and tension
  • Remove the fear of objections including the “too expensive” objection

Course Outline

  • Consultative selling and where objections fit in
  • The root cause of objections
  • Motivations of the objector
  • The importance of beliefs and values
  • Treating people with RESPECT in sales behaviours
  • A robust professional model for objection handling
  • Personality types, body language, convincer patterns
  • Reacting to traffic lights
  • Transactional Analysis – Parent / Adult / Child
  • The power of emotional intelligence
  • Using objections to make sales and close deals

 

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

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Excellence in Financial Services and Products Marketing

Excellence in Financial Services and Products Marketing

City Start Dates Duration Cost Make a booking
London, United Kingdom 15 June 2020 1 week £2,750 Click here
London, United Kingdom 15 June 2020 2 weeks £4,220 Click here

Building and sustaining customer’s confidence has become more important than it used be for financial brands in the problematic regime of economic uncertainties. Financial organisations have been the worst hit in the global economic crisis with a growing apathy amongst the target market. Interestingly, identifying the key differential advantages in a financial product/service has been a major challenge for users particularly in the developing market.

This course is focusing on current and future marketing needs of both the financial services organisations and the users of such services.

Course Objectives

At the end of the course delegates will be able to:

  • This course will expose participants to the value of creativity in developing and marketing financial services and products.
  • Participants will understand the value of marketing strategies
  • How can the value of marketing strategies can be effectively used in addressing the current and future needs of their organisations

Course Outline

The course will look at the following areas.

  • Fundamentals of marketing financial services.
  • Understanding and managing product life cycle of financial products.
  • Key issues in consumer segmentation and consumer profiling for financial services products.
  • Building financial brand equity and the brand health.
  • Evaluating Return on Marketing Investment in financial services marketing.
  • Simplicity & Creativity in financial products development.
  • Developing and implementing promotional strategies for financial products.
  • Market research in financial services marketing
  • Case studies

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Public Relations Issues and Crisis Management

Public Relations Issues and Crisis Management

No Events

This course considers management of information and effective communication at times of crisis. We will examine recent crises to illustrate how and why poor management of information and communication has had disastrous effects. On this course, we will treat basic rules together with preparation and training for crisis management, including a crisis checklist, phone lines, spokespersons, conveying the message and training support staff.

 Course Objectives

At the end of the course delegates will understand:

  • The need for the establishment of house rules to avoid problems.
  • Interpretations of “off the record” and how problems can arise from differing interpretations.
  • The value of simultaneous communication to all audiences
  • The value of simultaneous communication to all audiences.

Course Outline

  • The key information you will need from your clients
  • Will they need legal guidance as well as PR advice?
  • Timing – the crucial stages
  • Costs
  • What information can be stopped from publication and how
  • Building a structure for your team to use
  • Handling PR Crisis management without a professional
  • The reason for PR crisis management
  • Using PR crisis management techniques to solve a problem
  • Skills and talent management for PR crisis management professionals
  • How to get started in PR crisis management
  • Judging your PR crisis management strengths

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Public Relations Issues and Crisis Management

Public Relations Issues and Crisis Management

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 09 March 2020 5 days ₦210,000 Click here

This course considers management of information and effective communication at times of crisis. We will examine recent crises to illustrate how and why poor management of information and communication has had disastrous effects. On this course, we will treat basic rules together with preparation and training for crisis management, including a crisis checklist, phone lines, spokespersons, conveying the message and training support staff.

 Course Objectives

At the end of the course delegates will understand:

  • The need for the establishment of house rules to avoid problems.
  • Interpretations of “off the record” and how problems can arise from differing interpretations.
  • The value of simultaneous communication to all audiences
  • The value of simultaneous communication to all audiences.

Course Outline

  • The key information you will need from your clients
  • Will they need legal guidance as well as PR advice?
  • Timing – the crucial stages
  • Costs
  • What information can be stopped from publication and how
  • Building a structure for your team to use
  • Handling PR Crisis management without a professional
  • The reason for PR crisis management
  • Using PR crisis management techniques to solve a problem
  • Skills and talent management for PR crisis management professionals
  • How to get started in PR crisis management
  • Judging your PR crisis management strengths

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Public Relations and Press Management

Public Relations and Press Management

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 10 February 2020 5 days ₦210,000 Click here

Delegates who participate on this course will discover what public relations really is, how to create your own public relations plan, define your key messages, learn techniques for successful idea generation, how to write a press release, gain press release samples and templates, evaluate your PR and much more.

Course Objectives

At the end of the course delegates will understand:

  • Fundamentals of the PR process and PR strategy
  • 9 stages of effective PR Planning
  • How to understand your current positioning
  • Selecting target media
  • Idea Generation

Course Outline

  • Understanding what journalists want
  • Building relationships with particular publications/programme makers
  • Knowing when to refer journalists to colleagues and/or the public relations company
  • Preparing for major in-house stories
  • Responding to industry-wide news and issues
  • Honesty, on and off the record comments

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Digital Marketing and Social Media: The partway for 21st Century Marketing

Digital Marketing and Social Media: The partway for 21st Century Marketing

No Events

The ultimate aim of this course is to give each participant a head start in maximising the benefits of the new social media trend.  Digital and Social media is now at the forefront of marketing and business decision making. The sector is growing at a phenomenal rate, with sites such as Twitter, Facebook, You Tube being used by a generation as their main medium of communication. This course is therefore designed to help you see how marketing and social media now go hand in hand and why digital and social media elements of marketing are so critical in this 21st century marketing.

Course Objectives

At the end of the course delegates will:

  • Gain a deep understanding of marketing and you will understand why digital and social media elements of marketing are so critical
  • Learn in detail about Social Media and apply basic tools
  • Have a rich understanding of Digital Marketing, its evolution and its importance in business
  • Will be able to analyze, develop interactive web campaigns and apply Digital and Social Media
  • Understand how marketers can integrate Digital and Social Media into marketing strategy.

Course Outline

  • Understanding of all functions (Marketing, HR, Strategy, Finance) in business
  • Details about Social Media and how to apply basic tools
  • A rich understanding of Digital Marketing, its evolution and its importance in business
  • The Digital and Social Media Context of Business
  • Analysing customer engagement online with Internet research tools
  • Applying Social Media Analysis in specific markets
  • Undertaking a Direct Marketing Campaign that will include Web-based analysis and planning
  • Applying Digital Marketing Tools (Search Metrics, Web Analytics, Customer Content Management)
  • Interactive and Direct Marketing
  • Customer Insight
  • Brand Management
  • Advertising and Promotion
  • Digital and Social Media Marketing
  • E-Marketing
  • Interactive Marketing Campaign
  • Strategic Marketing Management

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Marketing Methods and Practices for Government Agencies and Departments

Marketing Methods and Practices for Government Agencies and Departments

City Start Dates Duration Cost Make a booking
London, United Kingdom 10 February 2020 1 week £2,200 Click here
London, United Kingdom 10 February 2020 2 weeks £3,500 Click here

The efficiency and effectiveness of government offices and departments are determined by the degree of performance and the output of their activities in addressing the specific issues in the society they are set to fulfil. Managers in these environments can find themselves in the web of the complex audiences they have to address. Sometimes they can even be within the target audience while they are also the deliverer of services. The complexity and the expectations of the addressable audience is necessarily calling for government offices to take on marketing strategies and tactics in order to be to determine the most effective methods and practices to deliver the expected quality.

Course Objectives

At the end of the course delegates will be able to:

  • Appreciate and have a deep and practical knowledge of the fundamentals of marketing as it relates to government offices and departments
  • Have an enhanced understanding of the dynamics of target audience in marketing government offices’ programmes
  • How to use marketing principles and methods to maintain a healthy balance

Course Outline

  • Marketing orientation and a marketing-orientated organisation.
  • Fundamentals of marketing and application to government offices and departments.
  • Relevant marketing models in public sector marketing.
  • The dynamics of Target market & Target audience in marketing for government offices and departments.
  • The principle of market segmentation and value proposition
  • Developing the marketing mix strategies for government programmes.
  • Marketing audit and marketing planning in public sector marketing.
  • Integrating marketing into government offices’ business
  • Marketing best practices for government offices.
  • Case studies

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Measuring and Managing Marketing Performance

Measuring and Managing Marketing Performance

No Events

Marketing managers have never been subjected to the rigours of certain business interrogation like they are in recent time. The challenge for marketing has moved beyond building a strong brand to showing how the brand equity is helps in achieving business objectives. Marketers today, have to answer several questions along the way; questions relating to how the media campaign is helping the bottom line etc.

The challenge today is to have a set of metrics that shows the link between marketing programmes and business performance. Marketers need to avoid the pitfall of measuring what is not relevant. This course will look at how metrics can be developed and used in measuring marketing performance while showing the relationship to business performance as well.

 Course Objectives

At the end of the course delegates:

  • Will be exposed to marketing metrics with a dedicated emphasis on choosing the right metrics.
  • Will learn the skills on how to justify their contribution in the business and their marketing programmes, using tangible and measurable indices.

Course Outline

  • In-depth look at SMART Objectives setting
  • Measuring the right things
  • Determining Critical Success Factors (CSFs) and Key Performance Indicators (KPIs) for marketing programme.
  • Measuring Return on Marketing Investments on marketing activities
  • Marketing Metrics system design and implementation
  • Building a measurement link between marketing objectives and business objects.
  • Performance measurement frameworks – Balanced Scorecard
  • Documenting and reporting marketing value to the business.

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Measuring and Managing Marketing Performance

Measuring and Managing Marketing Performance

City Start Dates Duration Cost Make a booking
London, United Kingdom 09 March 2020 1 week £2,200 Click here
London, United Kingdom 09 March 2020 2 weeks £3,500 Click here

Marketing managers have never been subjected to the rigours of certain business interrogation like they are in recent time. The challenge for marketing has moved beyond building a strong brand to showing how the brand equity is helps in achieving business objectives. Marketers today, have to answer several questions along the way; questions relating to how the media campaign is helping the bottom line etc.

The challenge today is to have a set of metrics that shows the link between marketing programmes and business performance. Marketers need to avoid the pitfall of measuring what is not relevant. This course will look at how metrics can be developed and used in measuring marketing performance while showing the relationship to business performance as well.

 Course Objectives

At the end of the course delegates:

  • Will be exposed to marketing metrics with a dedicated emphasis on choosing the right metrics.
  • Will learn the skills on how to justify their contribution in the business and their marketing programmes, using tangible and measurable indices.

Course Outline

  • In-depth look at SMART Objectives setting
  • Measuring the right things
  • Determining Critical Success Factors (CSFs) and Key Performance Indicators (KPIs) for marketing programme.
  • Measuring Return on Marketing Investments on marketing activities
  • Marketing Metrics system design and implementation
  • Building a measurement link between marketing objectives and business objects.
  • Performance measurement frameworks – Balanced Scorecard
  • Documenting and reporting marketing value to the business.

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Marketing Communications in the New World

Marketing Communications in the New World

No Events

Marketing communications has never been this challenging. The business world has adopted the “glocal” approach because all that we used to know have changed and still changing. The way consumer’s access information is in a state of perpetual flux, has posed the challenge of creativity, measurability and precision to marketing communications managers more than ever before. For marketing communications managers to achieve desirable results, they now need to re-appraise their strategies and techniques constantly and ensure that the right ones are chosen at the first time – no time for a second chance. “Marcomms” managers now need to set traditional techniques aside and embrace the new cultures and networks championed by technology.

Course Objectives

At the end of the course delegates will be able to:

  • Evaluate known marketing communications strategies and techniques
  • Analyse the new world and strike a balance that will help in daily work life.
  • Renew and refresh their knowledge and understanding of marketing communications principles, techniques and tools
  • How to choose an appropriate mix
  • With successful examples, participants will learn about new media, technology driven media and how they have changed world of marketing communications

Course Outline

  • Developing a strategic and structured approach to marketing communications campaign.
  • Identifying media consumption needs to develop key messages.
  • Writing briefs and briefing marketing communications agencies
  • Core parameters in choosing marketing communications agencies.
  • Measuring campaign effectiveness
  • Understanding new media
  • Exploring new media for marketing communications campaigns
  • Judging creative strategies, big ideas and creative proposals.
  • Identifying opportunities in social networks and viral marketing
  • Case studies in new media and technology.

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Marketing Communications in the New World

Marketing Communications in the New World

No Events

Marketing communications has never been this challenging. The business world has adopted the “glocal” approach because all that we used to know have changed and still changing. The way consumer’s access information is in a state of perpetual flux, has posed the challenge of creativity, measurability and precision to marketing communications managers more than ever before. For marketing communications managers to achieve desirable results, they now need to re-appraise their strategies and techniques constantly and ensure that the right ones are chosen at the first time – no time for a second chance. “Marcomms” managers now need to set traditional techniques aside and embrace the new cultures and networks championed by technology.

Course Objectives

At the end of the course delegates will be able to:

  • Evaluate known marketing communications strategies and techniques
  • Analyse the new world and strike a balance that will help in daily work life.
  • Renew and refresh their knowledge and understanding of marketing communications principles, techniques and tools
  • How to choose an appropriate mix
  • With successful examples, participants will learn about new media, technology driven media and how they have changed world of marketing communications

Course Outline

  • Developing a strategic and structured approach to marketing communications campaign.
  • Identifying media consumption needs to develop key messages.
  • Writing briefs and briefing marketing communications agencies
  • Core parameters in choosing marketing communications agencies.
  • Measuring campaign effectiveness
  • Understanding new media
  • Exploring new media for marketing communications campaigns
  • Judging creative strategies, big ideas and creative proposals.
  • Identifying opportunities in social networks and viral marketing
  • Case studies in new media and technology.

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Fundamentals of Marketing for Practitioners

Fundamentals of Marketing for Practitioners

No Events

This introduction to marketing training course is designed to enable the new marketers to develop a thorough understanding of the many areas encountered in the busy marketing environment. All major aspects of marketing are covered and delegates will be able to apply the theories and practice of marketing on their return to work. Although based on PowerPoint presentations the course is highly interactive and includes discussions, exercises and practice in using planning tools.

 Course Objectives

At the end of the course delegates will be able to:

  • Understand the function and role of all major internal departments encountered.
  • The importance of understanding the marketing mix
  • What factors are important to buyers
  • Prepare clear objectives for dealing with major marketing events.
  • Understanding the manufacturing and finance decisions that affect the marketing mix.
  • What affects product-marketing strategy?
  • Sales force relations and utilisation.

Course Outline

The Elements of Marketing

  • Product and Sales Based Companies
  • Marketing A Total Concept
  • The Marketing Mix
  • Marketing vs Selling
  • Marketing Communication Branding & Logo

Marketing Research

  • Internal and External Research Methods
  • Qualitative and Quantitative Research

Market Segmentation

Marketing Management

How to Prepare More Accurate Forecasts

  • Environment and Market Factors
  • Product Life Cycle
  • New Product Development
  • Product and Market Strategies
  • Portfolio Analysis
  • Finding Market Gaps
  • Marketing Plan Strategies
  • Strategies for Dealing in Competitive Markets

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Developing and Implementing a Marketing Plan

Developing and Implementing a Marketing Plan

City Start Dates Duration Cost Make a booking
London, United Kingdom 09 March 2020 1 week £2,750 Click here
London, United Kingdom 09 March 2020 2 weeks £4,220 Click here

The Marketing Plan is an integral part of any marketing department as this is the guide used in achieving the goals of an organization. Developing a successful plan therefore involves understanding the knowledge of what goes into a plan and how to craft it, and utilizing leadership and collaboration skills to effectively communicate the plan and execute it. This unique course is ideal for all members of a marketing team especially those required to have developed skills in more strategic thinking and leading a team to execute. In this intensive format, you’ll learn the ‘what’ and the ‘how’ of successful marketing planning for any type of organization.

Course Objectives

At the end of the course delegates will understand:

  • Best practices in marketing? Why is it important?
  • Key marketing concepts and terminology: the marketing mix, understanding the macro and micro environment, SWOT analysis, strategic decisions and tools, the action plan
  • How to develop a working marketing plan: the environmental analysis, creating an overview, SWOT analysis, segmentation, strategies, the action plan
  • Discover and define your niche markets.
  • Develop your value proposition and plan your marketing strategy.
  • Develop your marketing mix.
  • Create a marketing calendar that contains a month-by-month schedule of marketing activities and events for the upcoming year.

Course Outline

  • The Role of Marketing Planning
  • What’s in a marketing plan?
  • Writing a marketing plan
  • Summarize the situation analysis and understand the target consumer and market segmentation
  • Developing marketing objectives and strategies
  • Developing tactics and implementation plan
  • Identifying core product/service benefits and differentiators
  • Understanding the need for and the ability to develop contingency plans
  • Approaches to formulate budget allocation and build the marketing forecast
  • Defining how to monitor and manage performance by linking the plan to a marketing scorecard
  • Communicating the plan to stakeholders and partners

Taking the plan to the next level

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Achieving Business Result through Sales and Market Management

Achieving Business Result through Sales and Market Management

No Events

This course is ideal for any result orientated organization, which has the desire to increase their market share. The course amongst others will help participants understand the sales process, how to win a client with a better understanding of best practices in marketing.

 Course Objectives

At the end of the course delegates will understand:

  • Best practices in marketing? Why is it important?
  • Key marketing concepts and terminology: the marketing mix, understanding the macro and micro environment, SWOT analysis, strategic decisions and tools, the action plan
  • The marketing plan and its importance to a business
  • How to develop a working marketing plan: the environmental analysis, creating an overview, SWOT analysis, segmentation, strategies, the action plan
  • How to prepare your mission statement and vision for the upcoming year.
  • Discover and define your niche markets.
  • Develop your value proposition.
  • Develop and plan your marketing strategy.
  • Develop your marketing mix.
  • Create a marketing calendar that contains a month-by-month schedule of marketing activities and events for the upcoming year.

Course Outline

  • The Role of Marketing Planning
  • What’s in a marketing plan?
  • Writing a marketing plan
  • Summarize the situation analysis and understand the target consumer and market segmentation
  • Developing marketing objectives and strategies
  • Developing tactics and implementation plan
  • Identifying core product/service benefits and differentiators
  • Understanding the need for and the ability to develop contingency plans
  • Approaches to formulate budget allocation and build the marketing forecast
  • Defining how to monitor and manage performance by linking the plan to a marketing scorecard
  • Communicating the plan to stakeholders and partners

Taking the plan to the next level      

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Corporate Brand Interpretation for Marketers

Corporate Brand Interpretation for Marketers

City Start Dates Duration Cost Make a booking
London, United Kingdom 09 March 2020 1 week £2,300 Click here
London, United Kingdom 09 March 2020 2 weeks £3,600 Click here

Marketers need to lead from the front when it comes to interpreting and executing against a brand’s positioning.  If marketers are not properly interpreting and representing the brand, this can almost paralyze all branding and product development efforts. This course reminds marketers of why the brand is so important in differentiating the company, and shows how effective communication of this to prospective and existing customers, goes far beyond choosing the right fonts and logo sizes and involves every touch point with the customer.

Course Objectives

At the end of the course delegates will have a better understanding of:

  • Brand Value:Marketers will understand how to enhance a brand’s value and use the brand’s positioning as a creative springboard to new ideas.
  • Brand Alignment:Marketers will be shown how to ensure campaigns and communications reinforce and build, rather than dilute, the brand’s position.
  • Brand Consistency:Marketers consider where in their organization the customer experience is aligned with the brand promise, and where and what improvements are needed.
  • Fresh Thinking:The course encourages marketers to stretch their thinking and look for new fresh responses to business challenges by considering the elements of the brand promise.

Course Outline

  • Examples of value creation and destruction in brand value
  • Analysis of existing and ongoing campaigns for brand alignment
  • How to identify opportunities to build and reinforce the brand
  • Systematic knowledge and skills in the subject of integrated brand communications
  • Understanding your consumers and how they choose products and services
  • The role of marketing communications within the broader context of an organizations’ marketing strategy and competitive environment
  • Methods and techniques of integrating the various marketing communication tools, such as public relations, advertising and sales promotion, to produce a coherent brand communications strategy and achieve a consistent brand narrative. Introduction to digital marketing
  • How to use basic advertising metrics to evaluate effectiveness of digital advertising
  • Case Study on current marketing thinking and strategy implemented by practitioners and organizations alike within the financial service industry

 

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Corporate Brand Interpretation for Marketers

Corporate Brand Interpretation for Marketers

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 08 June 2020 3 days ₦157,000 Click here

Marketers need to lead from the front when it comes to interpreting and executing against a brand’s positioning.  If marketers are not properly interpreting and representing the brand, this can almost paralyze all branding and product development efforts. This course reminds marketers of why the brand is so important in differentiating the company, and shows how effective communication of this to prospective and existing customers, goes far beyond choosing the right fonts and logo sizes and involves every touch point with the customer.

Course Objectives

At the end of the course delegates will have a better understanding of:

  • Brand Value:Marketers will understand how to enhance a brand’s value and use the brand’s positioning as a creative springboard to new ideas.
  • Brand Alignment:Marketers will be shown how to ensure campaigns and communications reinforce and build, rather than dilute, the brand’s position.
  • Brand Consistency:Marketers consider where in their organization the customer experience is aligned with the brand promise, and where and what improvements are needed.
  • Fresh Thinking:The course encourages marketers to stretch their thinking and look for new fresh responses to business challenges by considering the elements of the brand promise.

Course Outline

  • Examples of value creation and destruction in brand value
  • Analysis of existing and ongoing campaigns for brand alignment
  • How to identify opportunities to build and reinforce the brand
  • Systematic knowledge and skills in the subject of integrated brand communications
  • Understanding your consumers and how they choose products and services
  • The role of marketing communications within the broader context of an organizations’ marketing strategy and competitive environment
  • Methods and techniques of integrating the various marketing communication tools, such as public relations, advertising and sales promotion, to produce a coherent brand communications strategy and achieve a consistent brand narrative. Introduction to digital marketing
  • How to use basic advertising metrics to evaluate effectiveness of digital advertising
  • Case Study on current marketing thinking and strategy implemented by practitioners and organizations alike within the financial service industry

 

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Brand Innovation and Product Management

Brand Innovation and Product Management

City Start Dates Duration Cost Make a booking
London, United Kingdom 11 May 2020 1 week £2,750 Click here
London, United Kingdom 11 May 2020 2 weeks £4,220 Click here

Good understanding of product management tools is never more essential in the 21st century when embarking on a product or new product development and management. With competitors monitoring your every move, you will learn how to have total command of the most recent product management tools to develop and manage sustainable and profitable product portfolios. This course will be suitable to those interested in pursuing a career in product management or who want to learn more about the field of product development. It will also suit those who want to learn how to effectively work with their product management counterparts, new product development team members and project managers.

Course Objectives

At the end of the course delegates will be able to:

  • Build a robust brand management strategy for your product(s)
  • Learn to build and manage your brand equity
  • Identify and overcome barriers to growth and sustainability
  • Shape your corporate culture based on the brand for to create a brand inspired culture
  • Be able to make informed considerations in the launching or acquiring of brands
  • Develop strategies to sustain brands

Course Outline

  • Using a phase-gate methodology to guide decisions for new products and enhancements
  • Distinguishing between linear and non-linear, prototypical approaches to project selection
  • Screening criteria for prioritizing projects using a practical screening matrix
  • Conducting industry, market, and competitive assessments
  • Segmentation and market targeting essentials
  • Assembling the business case for new product project investments
  • Applying break-even analysis techniques
  • Constructing and managing a product master plan
  • Deriving forecasts and understanding financial implications of variations in volume and price
  • Establishing conditions and triggers for products after they’re launched
  • Negotiating agreements with functional organizations to assure synchronized participation
  • Assimilating the plans from functional organizations into the master plan

 

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Brand Innovation and Product Management

Brand Innovation and Product Management

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 08 April 2020 3 days ₦157,000 Click here
Lagos, Nigeria 15 July 2020 3 days ₦157,000 Click here

Good understanding of product management tools is never more essential in the 21st century when embarking on a product or new product development and management. With competitors monitoring your every move, you will learn how to have total command of the most recent product management tools to develop and manage sustainable and profitable product portfolios. This course will be suitable to those interested in pursuing a career in product management or who want to learn more about the field of product development. It will also suit those who want to learn how to effectively work with their product management counterparts, new product development team members and project managers.

Course Objectives

At the end of the course delegates will be able to:

  • Build a robust brand management strategy for your product(s)
  • Learn to build and manage your brand equity
  • Identify and overcome barriers to growth and sustainability
  • Shape your corporate culture based on the brand for to create a brand inspired culture
  • Be able to make informed considerations in the launching or acquiring of brands
  • Develop strategies to sustain brands

Course Outline

  • Using a phase-gate methodology to guide decisions for new products and enhancements
  • Distinguishing between linear and non-linear, prototypical approaches to project selection
  • Screening criteria for prioritizing projects using a practical screening matrix
  • Conducting industry, market, and competitive assessments
  • Segmentation and market targeting essentials
  • Assembling the business case for new product project investments
  • Applying break-even analysis techniques
  • Constructing and managing a product master plan
  • Deriving forecasts and understanding financial implications of variations in volume and price
  • Establishing conditions and triggers for products after they’re launched
  • Negotiating agreements with functional organizations to assure synchronized participation
  • Assimilating the plans from functional organizations into the master plan

 

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Effective Persuasion and Influencing Skills

Effective Persuasion and Influencing Skills

City Start Dates Duration Cost Make a booking
London, United Kingdom 11 May 2020 1 week £2,750 Click here
London, United Kingdom 11 May 2020 2 weeks £4,220 Click here
London, United Kingdom 10 August 2020 1 week £2,750 Click here
London, United Kingdom 10 August 2020 2 weeks £4,220 Click here

This course has been designed to assist delegates to enhance their ability to communicate confidently and professionally without undermining their personal integrity. It will help delegates to recognise the link between communication and their perceived value in the eyes of colleagues and to become more confident, persuasive and influential at work.

Course Objectives

At the end of the course delegates will be able to:

  • Develop Your Communication Skills
  • Define communication and the communication process
  • Improve on your personal communication style – self-analysis/skills audit
  • Develop Effective Interpersonal Communication
  • Enhance you Non-verbal communication and body language – using it to strengthen your position

Course Outline

Effective Communications

  • Using your voice to advantage – tone, pace and style
  • Your personal presentation – creating the right impression
  • Identifying and overcoming barriers to effective communication

Positive and Assertive Communication

  • Saying ‘yes’ when you should be saying ‘no’
  • Expressing your ideas in a direct and effective manner
  • Contributing at meetings and gaining cooperation from others

Persuasive and Influential Communication

  • Expressing your views, ideas and requests with confidence
  • Persuasive communication – gaining others’ agreement
  • Ensuring your communication is clear, concise and easily understood
  • Understanding and developing a more active and effective listening process
  • Enhancing your questioning skills

Difficult Situations – Communicating with Confidence

  • Communicating difficult or sensitive messages
  • Gaining cooperation from others and minimising conflict

An Introduction to Negotiation

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Let’s Get Real or Let’s Not Play – Reality and Transparency in Sales

Let’s Get Real or Let’s Not Play - Reality and Transparency in Sales

No Events

Selling carries a lot of negative baggage. No matter how we package “selling” it still gets defined as “doing something to someone” rather than “ doing something “for” or “with” someone. Customers are afraid that they will be sold to, that they will be unfairly persuaded or pay too much or suffer buyers remorse. Sales people are afraid that they won’t sell enough, hit their targets, earn their bonus. This course aims to clear the way for reality based selling. Honesty, transparency, openness and realism taking away all of the pressures, fears, concerns and barriers of selling and being sold to. As the title suggests – this course suggests that we can achieve so much more by “getting real” with our prospects, customers and clients, and ask them for the same, or agree that we simply “shouldn’t play”. A refreshing course giving you a new way of approaching sales. A new way of looking at sales for new and experienced sales people who want to break out of accepted methods and routines. A sales course for people brave enough to reinvent their approach to sales.

Course Objectives

At the end of the course delegates will be able to:

  • Approach their selling activity with new vigor and confidence
  • Surprise and delight their prospects, customers, clients with a new refreshing approach
  • Breathe new life into existing relationships by re-positioning the approach
  • Set new objectives, new agendas and agree new outcome levels
  • Raise the bar to a new level of honesty, integrity and respect
  • Achieve greater results than ever before by applying new approaches and techniques
  • Engage in different conversations based on “getting real” and “helping clients succeed”

Course outline

  • Where is “selling” in the current and near future market place?
  • We all want the same thing but what is it that we want?
  • EQ versus IQ in selling – emotions versus logic
  • The amazing power of intent versus technique
  • Removing the guessing game on both sides of the table
  • Slowing down for Amber Traffic Lights
  • Using the ORDER approach for successful, sustainable selling
  • The decision making process
  • Helping clients succeed

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Let’s Get Real or Let’s Not Play – Reality and Transparency in Sales

Let’s Get Real or Let’s Not Play - Reality and Transparency in Sales

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 4 December 2019 3 days ₦157,500 Click here

Selling carries a lot of negative baggage. No matter how we package “selling” it still gets defined as “doing something to someone” rather than “ doing something “for” or “with” someone. Customers are afraid that they will be sold to, that they will be unfairly persuaded or pay too much or suffer buyers remorse. Sales people are afraid that they won’t sell enough, hit their targets, earn their bonus. This course aims to clear the way for reality based selling. Honesty, transparency, openness and realism taking away all of the pressures, fears, concerns and barriers of selling and being sold to. As the title suggests – this course suggests that we can achieve so much more by “getting real” with our prospects, customers and clients, and ask them for the same, or agree that we simply “shouldn’t play”. A refreshing course giving you a new way of approaching sales. A new way of looking at sales for new and experienced sales people who want to break out of accepted methods and routines. A sales course for people brave enough to reinvent their approach to sales.

Course Objectives

At the end of the course delegates will be able to:

  • Approach their selling activity with new vigor and confidence
  • Surprise and delight their prospects, customers, clients with a new refreshing approach
  • Breathe new life into existing relationships by re-positioning the approach
  • Set new objectives, new agendas and agree new outcome levels
  • Raise the bar to a new level of honesty, integrity and respect
  • Achieve greater results than ever before by applying new approaches and techniques
  • Engage in different conversations based on “getting real” and “helping clients succeed”

Course outline

  • Where is “selling” in the current and near future market place?
  • We all want the same thing but what is it that we want?
  • EQ versus IQ in selling – emotions versus logic
  • The amazing power of intent versus technique
  • Removing the guessing game on both sides of the table
  • Slowing down for Amber Traffic Lights
  • Using the ORDER approach for successful, sustainable selling
  • The decision making process
  • Helping clients succeed

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Influencing and Selling to all Personality Types and Characters

Influencing and Selling to all Personality Types and Characters

City Start Dates Duration Cost Make a booking
Dubai, United Arab Emirates 09 November 2020 1 week £2,750 Click here
Dubai, United Arab Emirates 09 November 2020 2 weeks £4,220 Click here

As professional, consultative sales people, we need to be able to sell to all of our prospects. We need to reduce potential barriers and maximize opportunities. All too often we focus on our competencies and skills, along with the models, theories and tools we apply. This course does the opposite and focuses on the people we are selling to. Anyone who needs to engage, influence, impress, motivate, inspire and ultimately make the sale / close the deal, will benefit hugely from the powerful and practical content of this course. If you struggle to get your point across, to make a positive impact, to influence behaviour, to break through barriers, to close the deal.. this course is for you. The course will be fun, challenging, fully interactive and supported by presentations, demonstrations, interactive discussions, debate, group work and individual tasks. The workshop will include plenty of opportunity to practice in a safe environment, but don’t worry, you won’t be forced to perform or made to feel uncomfortable at any time. This is about great learning with like-minded professionals in a fun environment!

Course Objectives

At the end of the course delegates will be able to:

  • Influence and sell to the full range of personality and character types
  • Understand the power and relevance of beliefs, values and motivations
  • Develop life changing skills, behaviours and habits
  • Communicate better than ever before
  • Develop huge rapport and empathy skills
  • Learn how to positively influence difficult people
  • Know, understand and apply relevant theories, models and tools
  • Understand and react to sales signals and buying triggers
  • Mirror, match and build lasting rapport with prospects, customers and clients

Course outline

  • Behaviours, beliefs, values, motivations, iceberg
  • Conversation skills
  • Building rapport, being in rapport
  • Transactional analysis
  • Meta-programmes
  • VAKOG filter principals
  • The OK Corale
  • Johari Window
  • Merrill & Reid social styles and behaviours
  • Maslow Hierarchy of needs
  • Strengths Deployment Inventory
  • Thomas Kilman character traits
  • The power of Emotional Intelligence

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Influencing and Selling to all Personality Types and Characters

Influencing and Selling to all Personality Types and Characters

City Start Dates Duration Cost Make a booking
London, United Kingdom 18 May 2020 1 week £2,750 Click here
London, United Kingdom 18 May 2020 2 weeks £4,220 Click here

As professional, consultative sales people, we need to be able to sell to all of our prospects. We need to reduce potential barriers and maximize opportunities. All too often we focus on our competencies and skills, along with the models, theories and tools we apply. This course does the opposite and focuses on the people we are selling to. Anyone who needs to engage, influence, impress, motivate, inspire and ultimately make the sale / close the deal, will benefit hugely from the powerful and practical content of this course. If you struggle to get your point across, to make a positive impact, to influence behaviour, to break through barriers, to close the deal.. this course is for you. The course will be fun, challenging, fully interactive and supported by presentations, demonstrations, interactive discussions, debate, group work and individual tasks. The workshop will include plenty of opportunity to practice in a safe environment, but don’t worry, you won’t be forced to perform or made to feel uncomfortable at any time. This is about great learning with like-minded professionals in a fun environment!

Course Objectives

At the end of the course delegates will be able to:

  • Influence and sell to the full range of personality and character types
  • Understand the power and relevance of beliefs, values and motivations
  • Develop life changing skills, behaviours and habits
  • Communicate better than ever before
  • Develop huge rapport and empathy skills
  • Learn how to positively influence difficult people
  • Know, understand and apply relevant theories, models and tools
  • Understand and react to sales signals and buying triggers
  • Mirror, match and build lasting rapport with prospects, customers and clients

Course outline

  • Behaviours, beliefs, values, motivations, iceberg
  • Conversation skills
  • Building rapport, being in rapport
  • Transactional analysis
  • Meta-programmes
  • VAKOG filter principals
  • The OK Corale
  • Johari Window
  • Merrill & Reid social styles and behaviours
  • Maslow Hierarchy of needs
  • Strengths Deployment Inventory
  • Thomas Kilman character traits
  • The power of Emotional Intelligence

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Consultative Objection Handling Skills for Sales Professionals

Consultative Objection Handling Skills for Sales Professionals

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 19 February 2020 3 days ₦157,000 Click here
Lagos, Nigeria 26 August 2020 3 days ₦157,000 Click here

If you work in a customer services, public services, sales, management or leadership position, you routinely need to handle objections from people who simply do not say “Yes” as easily as you would hope. If you need to deal with objections in a positive and professional manner, this course is for you. If you need to overcome challenges in pressurized circumstances, the course will give you the skills, competencies and confidence to handle any situation, including those where conflict is present.  The course will be fun, challenging and fully interactive and supported by presentations, demonstrations, interactive discussions, debate, group work and individual tasks. The workshop will include plenty of opportunity to practice in a safe environment, but don’t worry, you won’t be forced to perform or made to feel uncomfortable at any time. This is about great learning with like minded professionals in a fun environment!

Course Objectives

At the end of the course delegates will be able to:

  • Understand what an “objection’ is and why they happen
  • Learn how we can minimise them early in the sales process
  • Learn how to welcome them and convert them into selling opportunities
  • Learn and apply a robust objection handling model with skill and confidence
  • Work with a range of personality types
  • Understand the truth about body language
  • Unlock the power of emotional intelligence
  • Learn how to work with a range of convincer patterns
  • Understand empathy versus sympathy
  • Build rapport through positioning
  • Learn how to reduce conflict and tension
  • Remove the fear of objections including the “too expensive” objection

Course Outline

  • Consultative selling and where objections fit in
  • The root cause of objections
  • Motivations of the objector
  • The importance of beliefs and values
  • Treating people with RESPECT in sales behaviours
  • A robust professional model for objection handling
  • Personality types, body language, convincer patterns
  • Reacting to traffic lights
  • Transactional Analysis – Parent / Adult / Child
  • The power of emotional intelligence
  • Using objections to make sales and close deals

 

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Networking to Win New Business

Networking to Win New Business

No Events

Networking is a key and cost effective marketing activity. It requires skill, discipline and confidence so that the most positive impact is made and business is the result. If you need to network but lack the skills, experience, competencies and confidence, this course will be a life changer for you. If you need to walk into a room full of strangers and engage in structured conversation with relevant contacts, often described as “working the room”, this course is for you. If the very thought of it fills you with dread, you’ll leave the course with a new set of skills and the confidence you need to succeed. The course will be fun, challenging and fully interactive and supported by presentations, demonstrations, interactive discussions, debate, group work and individual tasks. The course will also include plenty of opportunity to practice in a safe environment, but don’t worry, you won’t be forced to perform or made to feel uncomfortable at any time. This is about great learning with like minded professionals in a fun environment!

Course Objectives

At the end of the course delegates will be able to:

  • Utilize a robust guide for excellent preparation
  • Refer to a thorough guide of golden “do’s” and “don’ts”
  • Apply the skills required to select and approach targets
  • Break into, or leave a conversation
  • Apply structured and effective conversation skills
  • Understand and move up the conversation pyramid
  • present fundamental rapport building skills
  • Deliver an impactful proposition statement
  • Deliver an impressive 30 second elevator pitch
  • Apply questioning skills to facilitate conversation & exchange
  • Move on without giving offence
  • Achieve significant improvements to confidence levels

Course Outline

  • Building a magnetic proposition and 30 second pitch
  • Climbing the conversation ladder
  • Rapport building
  • Working with personality types
  • Listening for personality clues via VAKOG recognition
  • Asking great questions
  • Using the A.I.D.A model for impact
  • Leaving your ego at the door
  • Become a master of “working the room”
  • Effective and appropriate follow up

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Effective Business 2 Business and Business 2 Consumer Sales

Effective Business 2 Business and Business 2 Consumer Sales

City Start Dates Duration Cost Make a booking
London, United Kingdom 20 January 2020 1 week £2,750 Click here
London, United Kingdom 20 January 2020 2 weeks £4,220 Click here
London, United Kingdom 18 May 2020 1 week £2,750 Click here
London, United Kingdom 18 May 2020 2 weeks £4,220 Click here

This course has been designed for those who have direct responsibility or involvement in, the marketing of products and services to businesses and consumers. It will appeal to both experienced B2B and B2C marketers and those newly appointed to the marketing function. It will also help those within other functions to understand their relationship with the marketing department and help them to contribute to the marketing strategy.

Course Objectives

At the end of the course delegates will be able to:

  • Understand the function and role of all major internal departments encountered.
  • The importance of understanding the marketing mix
  • What factors are important to buyers
  • Prepare clear objectives for dealing with major marketing events.
  • Understanding the manufacturing and finance decisions that affect the marketing mix.
  • Effective communication with internal and external customers.
  • What affects product-marketing strategy?
  • Sales force relations and utilisation.
  • How to prepare an effective marketing plan

Course Outline

  • Apply the basic concepts and principles of B2B & B2C marketing
  • Segment your customers and position your organisation in the marketplace
  • Understand your markets and customers
  • Manage customer relationship management
  • Build a value proposition
  • Understand product, service and channel management
  • Develop an integrated marketing mix
  • Identify current developments in B2B marketing
  • Understand the relationship between marketing and sales
  • Contribute more effectively to the marketing activities of your organisation

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

A Journey Through a Consultative Sales Model

A Journey Through a Consultative Sales Model

City Start Dates Duration Cost Make a booking
London, United Kingdom 23 March 2020 1 week £2,750 Click here
London, United Kingdom 23 March 2020 2 weeks £4,220 Click here
London, United Kingdom 27 July 2020 1 week £2,750 Click here
London, United Kingdom 27 July 2020 2 weeks £4,220 Click here

This course is for new and experienced sales professionals who are determined to apply best practice selling practices at the highest level of consultative, trusted advisor type selling. Every length and complexity of sales cycle is catered for in this course and we take out time to break selling down into all of its component parts and facets, making sure we don’t miss any aspect. We plot the journey from start to finish on paper, flip chart, large wall charts and relevant media so that we can see it, add to it, challenge it, explain it and make it work. We fill every potential gap and cover all potential outcomes and opportunities along the way. We add relevant theory and models as we go along and we dissect and practice all of them through forum discussion and small group and teamwork. this course is detailed, thorough and for those people who believe in the importance of the detail and the theory rather than just broad brush understanding. We’ll use professional actors to bring things to life and we’ll direct them so that we see what we need to see and try things we would like to try. Through this we make it real and relevant to your needs and desired outcomes. There is not another programme like this one and it is a “game-changer” and quite possibly a “life changer”.

Course Objectives

At the end of the course delegates will be able to:

  • Know, understand and apply a best practice, state of the art consultative sales approach giving them all of the tools, models, theories and approaches needed to build relationships, win sales of any size and value and manage relationships including high level key account relationships. No sale, product or service too small or too large for this approach
  • Know, understand and apply adapted behaviours, style, tone, pace and body language to all personality and character types so that opportunities to maximize sales success is optimized on every occasion.
  • Work in sales with quite confidence, carrying an unrivalled bag of tools for success
  • Achieve maximum impact through a new understanding of purchasing and sales psychology.

Course outline:

  • How can selling be easy and how can it also be so hard?
  • What is selling? what can we learn by defining it with care?
  • What is it that goes wrong? and how do we know when it’s going well?
  • What are moments of truth and how can we use them to sell?
  • How can we apply ‘INK’ psychology to help us sell?
  • What do prospects, customers and clients have the right to expect from us / demand from us?
  • Selling with RESPECT – breaking the approach down into bite size chunks
  • Are “sales closing” course really necessary?
  • A model for life? is it more then just sales?

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

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Essential Sales Management Skills

Essential Sales Management Skills

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 05 February 2020 3 days ₦157,000 Click here
Lagos, Nigeria 20 May 2020 3 days ₦157,000 Click here
Lagos, Nigeria 25 August 2020 3 days ₦157,000 Click here

This programme will provide sales managers and leaders with essential knowledge of the theory and tools necessary to manage the practical issues involved in driving sales growth in their organisations. It will enable them to understand and drive a strategic sales management function within their company, enhancing both their personal and organisational effectiveness. Recent participants have included sales directors, regional managers, national account directors and a blend of newly appointed and seasoned sales managers across a range of industries. The course will be fun, challenging and fully interactive and supported by presentations, demonstrations, interactive discussions, debate, group work and individual tasks. A comment on role-plays…. everyone hates them so we don’t use them! So, don’t worry, you won’t be made to perform or made to feel uncomfortable at any time. You will of course practice core sales management skills but not on the stage and not in the spotlight. This is about great learning with like-minded professionals in a fun environment!

Course Objectives

At the end of the course delegates will be able to:

  • Establish clear operating guidelines for any size of sales team or salesforce
  • Implement robust sales strategies and tactics
  • Implement a balanced scorecard approach to performance metrics
  • Understand the difference between supervision, management and leadership
  • Focus on what makes a successful sales manager
  • Learn and apply new approaches to free up time for real performance management
  • Turn traditional approaches on their head
  • Evidence the ability to deliver exponential sales growth
  • Apply a sales leadership approach that takes the people with you
  • Create a sales environment of ownership and accountability

Course Outline

  • Maximizing selling time
  • Positive performance management
  • A credible and ROI based approach to performance coaching
  • Pipeline management & forecasting
  • Fundamental account management / relationship management principles
  • Shifting ownership & accountability
  • Facilitating great 121 meetings
  • Field observation, giving feedback, agreeing development actions
  • An agenda for GROWTH
  • The magic MBLSS approach
  • The Sales Manager COPPFISM checklist
  • Goals, targets, KPI’s, balanced scorecard
  • The power of effective communication

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

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Crucial Sales Skills and Behaviours

Crucial Sales Skills and Behaviours

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 08 April 2020 3 days ₦157,000 Click here
Lagos, Nigeria 15 July 2020 3 days ₦157,000 Click here

This course is ideal for anyone in sales, from individuals new to sales, including new graduate team members, to experienced sales people looking to refresh their consultative selling skills. The course will deliver fundamental practices and behaviours from which all delegates, regardless of current skill level or experience, can benefit. Sales Managers in need of improved structure, discipline and direction for their team will also benefit from attending this workshop. The content and style also makes it perfect for anyone working in a non-sales role needing to familiarize themselves with how professional consultative selling should be conducted. The workshop will be fun, challenging and fully interactive and supported by presentations, interactive discussions, debate, group work and individual tasks. A comment on role-plays…. everyone hates them so we don’t use them! So, don’t worry, you won’t be made to perform or made to feel uncomfortable at any time. This is about great learning with like minded professionals in a fun environment!

Course Objectives

At the end of the course delegates will be able to:

  • Achieve optimum success in sales through the application of a fully consultative approach
  • Benefit from increased confidence, motivation and understanding of the prospect or client
  • Communicate confidently, both on the phone and face-to-face
  • Add value to every call and develop a winning structure
  • Understand the importance and value of good preparation
  • Enable the models, techniques and behaviours to do the selling for you
  • Build strong and trusting relationships with prospects and clients
  • Become an expert in the skills of questioning and listening
  • Learn how to present a solution which naturally leads to the close
  • Successfully handle objections
  • Adapt selling style to suit every customer, encouraging profitable client relationships
  • Close more sales than ever before

Course Outline

  • Crucial preparations
  • Creating excellent first impressions
  • Building rapport / being in rapport
  • The psychology of selling / customer types / buying triggers
  • The other side of the table
  • The power of words, voice and body language
  • Selling to a range of personalities and characters
  • Matching and mirroring style to build rapport and establish empathy
  • Positioning / using agendas
  • Asking great questions for the right reasons
  • The values of using summary skills
  • Active and pro-active listening skills
  • Building towards presenting a solution
  • Using needs, features, advantages and benefits
  • Handling objections and using them to sell
  • How to close professionally

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Building a Winning Sales (Value) Proposition

Building a Winning Sales (Value) Proposition

City Start Dates Duration Cost Make a booking
London, United Kingdom 17 February 2020 1 week £2,750 Click here
London, United Kingdom 17 February 2020 2 weeks £4,220 Click here
London, United Kingdom 22 June 2020 1 week £2,750 Click here
London, United Kingdom 22 June 2020 2 weeks £4,220 Click here

Underpinning all of our sales effort is our value proposition, our sales proposition, our magnetic proposition. It’s who we are, what we offer, what we do, what we stand for, how we do it, why, where, when etc. RECHMC has worked with hundreds of companies of all shapes and sizes over the years and the people routinely struggle to clearly and concisely deliver their value proposition. Question…. how can we possibly sell if we don’t know our value proposition? It’s not an easy thing to master and is often misunderstood. It takes work and practice and energy but once its in place, it gives everyone a platform from which to beat the competition and sell effectively. You may have heard of the “30 second elevator pitch”, you may have heard of the “vision, mission, goals statement” or you might have seen your “company values” somewhere. This course will clarify the whole subject and give you a solid platform from which to sell.

 Course Objectives

At the end of the course delegates will be able to:

  • Define, explain, present what a MVP(Magnetic Value Proposition) is
  • Review and critique real life examples
  • Build and deliver a personal MVP statement
  • Build and deliver a business MVP statement
  • Deliver a 30 second elevator pitch with impact and energy
  • Take a “good” MVP and make it outstanding and MAGNETIC
  • Understand how to achieve competitive advantage
  • Adapt the MVP for a range of prospect, customer and client profiles
  • Understand where the MVP fits within sales & Marketing

Course Outline

  • Defining the Magnetic Value Proposition
  • Looking at real life examples
  • Breaking it down into the 30 second elevator pitch
  • Does it contain all the required components?
  • What is it that makes it “magnetic?”
  • Achieving competitive advantage – beating the competition
  • Building your personal magnetic value proposition
  • Your company? your business? your function – what is the proposition?
  • Prospect, customer and client profiling
  • Positioning the MVP within sales & marketing
  • Practical, real life application – how we do use it to great effect?

 

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Tele-Sales & Tele-Marketing Skills

Tele-Sales & Tele-Marketing Skills

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 29 January 2020 3 days ₦126,000 Click here

This course is perfect for anyone involved in selling products or services, conducting surveys or completing marketing research campaigns using the telephone and anyone who needs to clean data or convert suspects to prospects to sales. The course will explore all aspects of using the telephone to influence people and all the issues and opportunities it presents. Tele-sales in all its forms should be fun, rewarding, efficient and conducted with skill, discipline and professionalism. Using the telephone with maximum impact requires confidence and practice, and to achieve these you need skills and competencies and you will find them and much more on this course. We will not just focus on us and our skills, we will also focus on the receivers of our calls, their personalities, their perceptions, the barriers they put up and the models and tools we can use to reduce their reluctance to engage with us. Ultimately we will enable our delegates to achieve success and enjoyment from engaging with people on the telephone. We will of course, conduct lots of practice in a safe environment and please be assured, you will not be put in the spotlight, put under pressure or made to feel uncomfortable in any way. This course is about great learning in a safe environment for like minded professional people.

Course Objectives

At the end of the course delegates will be able to:

  • Adapt style and approach to a range of personality and character types
  • Appreciate and respect the viewpoint of the call receiver
  • Understand and work with “gatekeepers” to get to the decision maker
  • Take away robust models, tools and approaches
  • Significantly increase skills and confidence
  • Make tele-sales and telemarketing an enjoyable experience
  • Become a tele-sales expert
  • Become a personality type expert
  • Learn transferrable sales skills and techniques
  • Implement self management and tracking systems to maximize results

Course outline

  • Building the brief, understanding the objectives, getting prepared
  • Creating a great mental and physical calling environment
  • Understanding personality types and buying triggers
  • Having fun with the gatekeeper!
  • Asking great questions
  • Pro-active listening skills
  • The power of summary and playback
  • Building rapport & empathy
  • Understanding the A.I.D.A model
  • Building a call structure
  • How to approach scripting

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Public Relations Issues and Crisis Management

Public Relations Issues and Crisis Management

No Events

This course considers management of information and effective communication at times of crisis. We will examine recent crises to illustrate how and why poor management of information and communication has had disastrous effects. On this course, we will treat basic rules together with preparation and training for crisis management, including a crisis checklist, phone lines, spokespersons, conveying the message and training support staff.

 Course Objectives

At the end of the course delegates will understand:

  • The need for the establishment of house rules to avoid problems.
  • Interpretations of “off the record” and how problems can arise from differing interpretations.
  • The value of simultaneous communication to all audiences
  • The value of simultaneous communication to all audiences.

Course Outline

  • The key information you will need from your clients
  • Will they need legal guidance as well as PR advice?
  • Timing – the crucial stages
  • Costs
  • What information can be stopped from publication and how
  • Building a structure for your team to use
  • Handling PR Crisis management without a professional
  • The reason for PR crisis management
  • Using PR crisis management techniques to solve a problem
  • Skills and talent management for PR crisis management professionals
  • How to get started in PR crisis management
  • Judging your PR crisis management strengths

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Public Relations and Press Management

Public Relations and Press Management

No Events

Delegates who participate on this course will discover what public relations really is, how to create your own public relations plan, define your key messages, learn techniques for successful idea generation, how to write a press release, gain press release samples and templates, evaluate your PR and much more.

Course Objectives

At the end of the course delegates will understand:

  • Fundamentals of the PR process and PR strategy
  • 9 stages of effective PR Planning
  • How to understand your current positioning
  • Selecting target media
  • Idea Generation

Course Outline

  • Understanding what journalists want
  • Building relationships with particular publications/programme makers
  • Knowing when to refer journalists to colleagues and/or the public relations company
  • Preparing for major in-house stories
  • Responding to industry-wide news and issues
  • Honesty, on and off the record comments

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Networking to Win New Business

Networking to Win New Business

City Start Dates Duration Cost Make a booking
London, United Kingdom 10 February 2020 2 weeks £3,600 Click here
London, United Kingdom 10 February 2020 1 week £2,500 Click here

Networking is a key and cost effective marketing activity. It requires skill, discipline and confidence so that the most positive impact is made and business is the result. If you need to network but lack the skills, experience, competencies and confidence, this course will be a life changer for you. If you need to walk into a room full of strangers and engage in structured conversation with relevant contacts, often described as “working the room”, this course is for you. If the very thought of it fills you with dread, you’ll leave the course with a new set of skills and the confidence you need to succeed. The course will be fun, challenging and fully interactive and supported by presentations, demonstrations, interactive discussions, debate, group work and individual tasks. The course will also include plenty of opportunity to practice in a safe environment, but don’t worry, you won’t be forced to perform or made to feel uncomfortable at any time. This is about great learning with like minded professionals in a fun environment!

Course Objectives

At the end of the course delegates will be able to:

  • Utilize a robust guide for excellent preparation
  • Refer to a thorough guide of golden “do’s” and “don’ts”
  • Apply the skills required to select and approach targets
  • Break into, or leave a conversation
  • Apply structured and effective conversation skills
  • Understand and move up the conversation pyramid
  • present fundamental rapport building skills
  • Deliver an impactful proposition statement
  • Deliver an impressive 30 second elevator pitch
  • Apply questioning skills to facilitate conversation & exchange
  • Move on without giving offence
  • Achieve significant improvements to confidence levels

Course Outline

  • Building a magnetic proposition and 30 second pitch
  • Climbing the conversation ladder
  • Rapport building
  • Working with personality types
  • Listening for personality clues via VAKOG recognition
  • Asking great questions
  • Using the A.I.D.A model for impact
  • Leaving your ego at the door
  • Become a master of “working the room”
  • Effective and appropriate follow up

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Measuring and Managing Marketing Performance

Measuring and Managing Marketing Performance

No Events

Marketing managers have never been subjected to the rigours of certain business interrogation like they are in recent time. The challenge for marketing has moved beyond building a strong brand to showing how the brand equity is helps in achieving business objectives. Marketers today, have to answer several questions along the way; questions relating to how the media campaign is helping the bottom line etc.

The challenge today is to have a set of metrics that shows the link between marketing programmes and business performance. Marketers need to avoid the pitfall of measuring what is not relevant. This course will look at how metrics can be developed and used in measuring marketing performance while showing the relationship to business performance as well.

 Course Objectives

At the end of the course delegates:

  • Will be exposed to marketing metrics with a dedicated emphasis on choosing the right metrics.
  • Will learn the skills on how to justify their contribution in the business and their marketing programmes, using tangible and measurable indices.

Course Outline

  • In-depth look at SMART Objectives setting
  • Measuring the right things
  • Determining Critical Success Factors (CSFs) and Key Performance Indicators (KPIs) for marketing programme.
  • Measuring Return on Marketing Investments on marketing activities
  • Marketing Metrics system design and implementation
  • Building a measurement link between marketing objectives and business objects.
  • Performance measurement frameworks – Balanced Scorecard
  • Documenting and reporting marketing value to the business.

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Marketing Methods and Practices for Government Agencies and Departments

Marketing Methods and Practices for Government Agencies and Departments

No Events

The efficiency and effectiveness of government offices and departments are determined by the degree of performance and the output of their activities in addressing the specific issues in the society they are set to fulfil. Managers in these environments can find themselves in the web of the complex audiences they have to address. Sometimes they can even be within the target audience while they are also the deliverer of services. The complexity and the expectations of the addressable audience is necessarily calling for government offices to take on marketing strategies and tactics in order to be to determine the most effective methods and practices to deliver the expected quality.

Course Objectives

At the end of the course delegates will be able to:

  • Appreciate and have a deep and practical knowledge of the fundamentals of marketing as it relates to government offices and departments
  • Have an enhanced understanding of the dynamics of target audience in marketing government offices’ programmes
  • How to use marketing principles and methods to maintain a healthy balance

Course Outline

  • Marketing orientation and a marketing-orientated organisation.
  • Fundamentals of marketing and application to government offices and departments.
  • Relevant marketing models in public sector marketing.
  • The dynamics of Target market & Target audience in marketing for government offices and departments.
  • The principle of market segmentation and value proposition
  • Developing the marketing mix strategies for government programmes.
  • Marketing audit and marketing planning in public sector marketing.
  • Integrating marketing into government offices’ business
  • Marketing best practices for government offices.
  • Case studies

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Marketing Communications in the New World

Marketing Communications in the New World

City Start Dates Duration Cost Make a booking
Dubai, United Arab Emirates 09 March 2020 1 week £2,500 Click here
Dubai, United Arab Emirates 09 March 2020 2 weeks £3,600 Click here

Marketing communications has never been this challenging. The business world has adopted the “glocal” approach because all that we used to know have changed and still changing. The way consumer’s access information is in a state of perpetual flux, has posed the challenge of creativity, measurability and precision to marketing communications managers more than ever before. For marketing communications managers to achieve desirable results, they now need to re-appraise their strategies and techniques constantly and ensure that the right ones are chosen at the first time – no time for a second chance. “Marcomms” managers now need to set traditional techniques aside and embrace the new cultures and networks championed by technology.

Course Objectives

At the end of the course delegates will be able to:

  • Evaluate known marketing communications strategies and techniques
  • Analyse the new world and strike a balance that will help in daily work life.
  • Renew and refresh their knowledge and understanding of marketing communications principles, techniques and tools
  • How to choose an appropriate mix
  • With successful examples, participants will learn about new media, technology driven media and how they have changed world of marketing communications

Course Outline

  • Developing a strategic and structured approach to marketing communications campaign.
  • Identifying media consumption needs to develop key messages.
  • Writing briefs and briefing marketing communications agencies
  • Core parameters in choosing marketing communications agencies.
  • Measuring campaign effectiveness
  • Understanding new media
  • Exploring new media for marketing communications campaigns
  • Judging creative strategies, big ideas and creative proposals.
  • Identifying opportunities in social networks and viral marketing
  • Case studies in new media and technology.

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Let’s Get Real or Let’s Not Play – Reality and Transparency in Sales

Let’s Get Real or Let’s Not Play - Reality and Transparency in Sales

No Events

Selling carries a lot of negative baggage. No matter how we package “selling” it still gets defined as “doing something to someone” rather than “ doing something “for” or “with” someone. Customers are afraid that they will be sold to, that they will be unfairly persuaded or pay too much or suffer buyers remorse. Sales people are afraid that they won’t sell enough, hit their targets, earn their bonus. This course aims to clear the way for reality based selling. Honesty, transparency, openness and realism taking away all of the pressures, fears, concerns and barriers of selling and being sold to. As the title suggests – this course suggests that we can achieve so much more by “getting real” with our prospects, customers and clients, and ask them for the same, or agree that we simply “shouldn’t play”. A refreshing course giving you a new way of approaching sales. A new way of looking at sales for new and experienced sales people who want to break out of accepted methods and routines. A sales course for people brave enough to reinvent their approach to sales.

Course Objectives

At the end of the course delegates will be able to:

  • Approach their selling activity with new vigor and confidence
  • Surprise and delight their prospects, customers, clients with a new refreshing approach
  • Breathe new life into existing relationships by re-positioning the approach
  • Set new objectives, new agendas and agree new outcome levels
  • Raise the bar to a new level of honesty, integrity and respect
  • Achieve greater results than ever before by applying new approaches and techniques
  • Engage in different conversations based on “getting real” and “helping clients succeed”

Course outline

  • Where is “selling” in the current and near future market place?
  • We all want the same thing but what is it that we want?
  • EQ versus IQ in selling – emotions versus logic
  • The amazing power of intent versus technique
  • Removing the guessing game on both sides of the table
  • Slowing down for Amber Traffic Lights
  • Using the ORDER approach for successful, sustainable selling
  • The decision making process
  • Helping clients succeed

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Influencing and Selling to all Personality Types and Characters

Influencing and Selling to all Personality Types and Characters

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 29 January 2020 3 days ₦157,000 Click here
Lagos, Nigeria 17 June 2020 3 days ₦157,000 Click here

As professional, consultative sales people, we need to be able to sell to all of our prospects. We need to reduce potential barriers and maximize opportunities. All too often we focus on our competencies and skills, along with the models, theories and tools we apply. This course does the opposite and focuses on the people we are selling to. Anyone who needs to engage, influence, impress, motivate, inspire and ultimately make the sale / close the deal, will benefit hugely from the powerful and practical content of this course. If you struggle to get your point across, to make a positive impact, to influence behaviour, to break through barriers, to close the deal.. this course is for you. The course will be fun, challenging, fully interactive and supported by presentations, demonstrations, interactive discussions, debate, group work and individual tasks. The workshop will include plenty of opportunity to practice in a safe environment, but don’t worry, you won’t be forced to perform or made to feel uncomfortable at any time. This is about great learning with like-minded professionals in a fun environment!

Course Objectives

At the end of the course delegates will be able to:

  • Influence and sell to the full range of personality and character types
  • Understand the power and relevance of beliefs, values and motivations
  • Develop life changing skills, behaviours and habits
  • Communicate better than ever before
  • Develop huge rapport and empathy skills
  • Learn how to positively influence difficult people
  • Know, understand and apply relevant theories, models and tools
  • Understand and react to sales signals and buying triggers
  • Mirror, match and build lasting rapport with prospects, customers and clients

Course outline

  • Behaviours, beliefs, values, motivations, iceberg
  • Conversation skills
  • Building rapport, being in rapport
  • Transactional analysis
  • Meta-programmes
  • VAKOG filter principals
  • The OK Corale
  • Johari Window
  • Merrill & Reid social styles and behaviours
  • Maslow Hierarchy of needs
  • Strengths Deployment Inventory
  • Thomas Kilman character traits
  • The power of Emotional Intelligence

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

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Fundamentals of Marketing for Practitioners

Fundamentals of Marketing for Practitioners

No Events

This introduction to marketing training course is designed to enable the new marketers to develop a thorough understanding of the many areas encountered in the busy marketing environment. All major aspects of marketing are covered and delegates will be able to apply the theories and practice of marketing on their return to work. Although based on PowerPoint presentations the course is highly interactive and includes discussions, exercises and practice in using planning tools.

 Course Objectives

At the end of the course delegates will be able to:

  • Understand the function and role of all major internal departments encountered.
  • The importance of understanding the marketing mix
  • What factors are important to buyers
  • Prepare clear objectives for dealing with major marketing events.
  • Understanding the manufacturing and finance decisions that affect the marketing mix.
  • What affects product-marketing strategy?
  • Sales force relations and utilisation.

Course Outline

The Elements of Marketing

  • Product and Sales Based Companies
  • Marketing A Total Concept
  • The Marketing Mix
  • Marketing vs Selling
  • Marketing Communication Branding & Logo

Marketing Research

  • Internal and External Research Methods
  • Qualitative and Quantitative Research

Market Segmentation

Marketing Management

How to Prepare More Accurate Forecasts

  • Environment and Market Factors
  • Product Life Cycle
  • New Product Development
  • Product and Market Strategies
  • Portfolio Analysis
  • Finding Market Gaps
  • Marketing Plan Strategies
  • Strategies for Dealing in Competitive Markets

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

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Excellence in Financial Services and Products Marketing

Excellence in Financial Services and Products Marketing

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 12 February 2020 3 days ₦157,500 Click here

Building and sustaining customer’s confidence has become more important than it used be for financial brands in the problematic regime of economic uncertainties. Financial organisations have been the worst hit in the global economic crisis with a growing apathy amongst the target market. Interestingly, identifying the key differential advantages in a financial product/service has been a major challenge for users particularly in the developing market.

This course is focusing on current and future marketing needs of both the financial services organisations and the users of such services.

Course Objectives

At the end of the course delegates will be able to:

  • This course will expose participants to the value of creativity in developing and marketing financial services and products.
  • Participants will understand the value of marketing strategies
  • How can the value of marketing strategies can be effectively used in addressing the current and future needs of their organisations

Course Outline

The course will look at the following areas.

  • Fundamentals of marketing financial services.
  • Understanding and managing product life cycle of financial products.
  • Key issues in consumer segmentation and consumer profiling for financial services products.
  • Building financial brand equity and the brand health.
  • Evaluating Return on Marketing Investment in financial services marketing.
  • Simplicity & Creativity in financial products development.
  • Developing and implementing promotional strategies for financial products.
  • Market research in financial services marketing
  • Case studies

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

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Essential Sales Management Skills

Essential Sales Management Skills

City Start Dates Duration Cost Make a booking
Dubai, United Arab Emirates 20 July 2020 1 week £2,750 Click here
Dubai, United Arab Emirates 20 July 2020 2 weeks £4,220 Click here

This programme will provide sales managers and leaders with essential knowledge of the theory and tools necessary to manage the practical issues involved in driving sales growth in their organisations. It will enable them to understand and drive a strategic sales management function within their company, enhancing both their personal and organisational effectiveness. Recent participants have included sales directors, regional managers, national account directors and a blend of newly appointed and seasoned sales managers across a range of industries. The course will be fun, challenging and fully interactive and supported by presentations, demonstrations, interactive discussions, debate, group work and individual tasks. A comment on role-plays…. everyone hates them so we don’t use them! So, don’t worry, you won’t be made to perform or made to feel uncomfortable at any time. You will of course practice core sales management skills but not on the stage and not in the spotlight. This is about great learning with like-minded professionals in a fun environment!

Course Objectives

At the end of the course delegates will be able to:

  • Establish clear operating guidelines for any size of sales team or salesforce
  • Implement robust sales strategies and tactics
  • Implement a balanced scorecard approach to performance metrics
  • Understand the difference between supervision, management and leadership
  • Focus on what makes a successful sales manager
  • Learn and apply new approaches to free up time for real performance management
  • Turn traditional approaches on their head
  • Evidence the ability to deliver exponential sales growth
  • Apply a sales leadership approach that takes the people with you
  • Create a sales environment of ownership and accountability

Course Outline

  • Maximizing selling time
  • Positive performance management
  • A credible and ROI based approach to performance coaching
  • Pipeline management & forecasting
  • Fundamental account management / relationship management principles
  • Shifting ownership & accountability
  • Facilitating great 121 meetings
  • Field observation, giving feedback, agreeing development actions
  • An agenda for GROWTH
  • The magic MBLSS approach
  • The Sales Manager COPPFISM checklist
  • Goals, targets, KPI’s, balanced scorecard
  • The power of effective communication

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

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Effective Persuasion and Influencing Skills

Effective Persuasion and Influencing Skills

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 11 March 2019 3 days ₦157,500 Click here

This course has been designed to assist delegates to enhance their ability to communicate confidently and professionally without undermining their personal integrity. It will help delegates to recognise the link between communication and their perceived value in the eyes of colleagues and to become more confident, persuasive and influential at work.

Course Objectives

At the end of the course delegates will be able to:

  • Develop Your Communication Skills
  • Define communication and the communication process
  • Improve on your personal communication style – self-analysis/skills audit
  • Develop Effective Interpersonal Communication
  • Enhance you Non-verbal communication and body language – using it to strengthen your position

Course Outline

Effective Communications

  • Using your voice to advantage – tone, pace and style
  • Your personal presentation – creating the right impression
  • Identifying and overcoming barriers to effective communication

Positive and Assertive Communication

  • Saying ‘yes’ when you should be saying ‘no’
  • Expressing your ideas in a direct and effective manner
  • Contributing at meetings and gaining cooperation from others

Persuasive and Influential Communication

  • Expressing your views, ideas and requests with confidence
  • Persuasive communication – gaining others’ agreement
  • Ensuring your communication is clear, concise and easily understood
  • Understanding and developing a more active and effective listening process
  • Enhancing your questioning skills

Difficult Situations – Communicating with Confidence

  • Communicating difficult or sensitive messages
  • Gaining cooperation from others and minimising conflict

An Introduction to Negotiation

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

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Effective Business 2 Business and Business 2 Consumer Sales

Effective Business 2 Business and Business 2 Consumer Sales

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 06 May 2020 3 days ₦157,000 Click here

This course has been designed for those who have direct responsibility or involvement in, the marketing of products and services to businesses and consumers. It will appeal to both experienced B2B and B2C marketers and those newly appointed to the marketing function. It will also help those within other functions to understand their relationship with the marketing department and help them to contribute to the marketing strategy.

Course Objectives

At the end of the course delegates will be able to:

  • Understand the function and role of all major internal departments encountered.
  • The importance of understanding the marketing mix
  • What factors are important to buyers
  • Prepare clear objectives for dealing with major marketing events.
  • Understanding the manufacturing and finance decisions that affect the marketing mix.
  • Effective communication with internal and external customers.
  • What affects product-marketing strategy?
  • Sales force relations and utilisation.
  • How to prepare an effective marketing plan

Course Outline

  • Apply the basic concepts and principles of B2B & B2C marketing
  • Segment your customers and position your organisation in the marketplace
  • Understand your markets and customers
  • Manage customer relationship management
  • Build a value proposition
  • Understand product, service and channel management
  • Develop an integrated marketing mix
  • Identify current developments in B2B marketing
  • Understand the relationship between marketing and sales
  • Contribute more effectively to the marketing activities of your organisation

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Digital Marketing and Social Media: The partway for 21st Century Marketing

Digital Marketing and Social Media: The partway for 21st Century Marketing

No Events

The ultimate aim of this course is to give each participant a head start in maximising the benefits of the new social media trend.  Digital and Social media is now at the forefront of marketing and business decision making. The sector is growing at a phenomenal rate, with sites such as Twitter, Facebook, You Tube being used by a generation as their main medium of communication. This course is therefore designed to help you see how marketing and social media now go hand in hand and why digital and social media elements of marketing are so critical in this 21st century marketing.

Course Objectives

At the end of the course delegates will:

  • Gain a deep understanding of marketing and you will understand why digital and social media elements of marketing are so critical
  • Learn in detail about Social Media and apply basic tools
  • Have a rich understanding of Digital Marketing, its evolution and its importance in business
  • Will be able to analyze, develop interactive web campaigns and apply Digital and Social Media
  • Understand how marketers can integrate Digital and Social Media into marketing strategy.

Course Outline

  • Understanding of all functions (Marketing, HR, Strategy, Finance) in business
  • Details about Social Media and how to apply basic tools
  • A rich understanding of Digital Marketing, its evolution and its importance in business
  • The Digital and Social Media Context of Business
  • Analysing customer engagement online with Internet research tools
  • Applying Social Media Analysis in specific markets
  • Undertaking a Direct Marketing Campaign that will include Web-based analysis and planning
  • Applying Digital Marketing Tools (Search Metrics, Web Analytics, Customer Content Management)
  • Interactive and Direct Marketing
  • Customer Insight
  • Brand Management
  • Advertising and Promotion
  • Digital and Social Media Marketing
  • E-Marketing
  • Interactive Marketing Campaign
  • Strategic Marketing Management

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

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Developing and Implementing a Marketing Plan

Developing and Implementing a Marketing Plan

No Events

The Marketing Plan is an integral part of any marketing department as this is the guide used in achieving the goals of an organization. Developing a successful plan therefore involves understanding the knowledge of what goes into a plan and how to craft it, and utilizing leadership and collaboration skills to effectively communicate the plan and execute it. This unique course is ideal for all members of a marketing team especially those required to have developed skills in more strategic thinking and leading a team to execute. In this intensive format, you’ll learn the ‘what’ and the ‘how’ of successful marketing planning for any type of organization.

Course Objectives

At the end of the course delegates will understand:

  • Best practices in marketing? Why is it important?
  • Key marketing concepts and terminology: the marketing mix, understanding the macro and micro environment, SWOT analysis, strategic decisions and tools, the action plan
  • How to develop a working marketing plan: the environmental analysis, creating an overview, SWOT analysis, segmentation, strategies, the action plan
  • Discover and define your niche markets.
  • Develop your value proposition and plan your marketing strategy.
  • Develop your marketing mix.
  • Create a marketing calendar that contains a month-by-month schedule of marketing activities and events for the upcoming year.

Course Outline

  • The Role of Marketing Planning
  • What’s in a marketing plan?
  • Writing a marketing plan
  • Summarize the situation analysis and understand the target consumer and market segmentation
  • Developing marketing objectives and strategies
  • Developing tactics and implementation plan
  • Identifying core product/service benefits and differentiators
  • Understanding the need for and the ability to develop contingency plans
  • Approaches to formulate budget allocation and build the marketing forecast
  • Defining how to monitor and manage performance by linking the plan to a marketing scorecard
  • Communicating the plan to stakeholders and partners

Taking the plan to the next level

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Crucial Sales Skills and Behaviours

Crucial Sales Skills and Behaviours

No Events

This course is ideal for anyone in sales, from individuals new to sales, including new graduate team members, to experienced sales people looking to refresh their consultative selling skills. The course will deliver fundamental practices and behaviours from which all delegates, regardless of current skill level or experience, can benefit. Sales Managers in need of improved structure, discipline and direction for their team will also benefit from attending this workshop. The content and style also makes it perfect for anyone working in a non-sales role needing to familiarize themselves with how professional consultative selling should be conducted. The workshop will be fun, challenging and fully interactive and supported by presentations, interactive discussions, debate, group work and individual tasks. A comment on role-plays…. everyone hates them so we don’t use them! So, don’t worry, you won’t be made to perform or made to feel uncomfortable at any time. This is about great learning with like minded professionals in a fun environment!

Course Objectives

At the end of the course delegates will be able to:

  • Achieve optimum success in sales through the application of a fully consultative approach
  • Benefit from increased confidence, motivation and understanding of the prospect or client
  • Communicate confidently, both on the phone and face-to-face
  • Add value to every call and develop a winning structure
  • Understand the importance and value of good preparation
  • Enable the models, techniques and behaviours to do the selling for you
  • Build strong and trusting relationships with prospects and clients
  • Become an expert in the skills of questioning and listening
  • Learn how to present a solution which naturally leads to the close
  • Successfully handle objections
  • Adapt selling style to suit every customer, encouraging profitable client relationships
  • Close more sales than ever before

Course Outline

  • Crucial preparations
  • Creating excellent first impressions
  • Building rapport / being in rapport
  • The psychology of selling / customer types / buying triggers
  • The other side of the table
  • The power of words, voice and body language
  • Selling to a range of personalities and characters
  • Matching and mirroring style to build rapport and establish empathy
  • Positioning / using agendas
  • Asking great questions for the right reasons
  • The values of using summary skills
  • Active and pro-active listening skills
  • Building towards presenting a solution
  • Using needs, features, advantages and benefits
  • Handling objections and using them to sell
  • How to close professionally

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Corporate Brand Interpretation for Marketers

Corporate Brand Interpretation for Marketers

No Events

Marketers need to lead from the front when it comes to interpreting and executing against a brand’s positioning.  If marketers are not properly interpreting and representing the brand, this can almost paralyze all branding and product development efforts. This course reminds marketers of why the brand is so important in differentiating the company, and shows how effective communication of this to prospective and existing customers, goes far beyond choosing the right fonts and logo sizes and involves every touch point with the customer.

Course Objectives

At the end of the course delegates will have a better understanding of:

  • Brand Value:Marketers will understand how to enhance a brand’s value and use the brand’s positioning as a creative springboard to new ideas.
  • Brand Alignment:Marketers will be shown how to ensure campaigns and communications reinforce and build, rather than dilute, the brand’s position.
  • Brand Consistency:Marketers consider where in their organization the customer experience is aligned with the brand promise, and where and what improvements are needed.
  • Fresh Thinking:The course encourages marketers to stretch their thinking and look for new fresh responses to business challenges by considering the elements of the brand promise.

Course Outline

  • Examples of value creation and destruction in brand value
  • Analysis of existing and ongoing campaigns for brand alignment
  • How to identify opportunities to build and reinforce the brand
  • Systematic knowledge and skills in the subject of integrated brand communications
  • Understanding your consumers and how they choose products and services
  • The role of marketing communications within the broader context of an organizations’ marketing strategy and competitive environment
  • Methods and techniques of integrating the various marketing communication tools, such as public relations, advertising and sales promotion, to produce a coherent brand communications strategy and achieve a consistent brand narrative. Introduction to digital marketing
  • How to use basic advertising metrics to evaluate effectiveness of digital advertising
  • Case Study on current marketing thinking and strategy implemented by practitioners and organizations alike within the financial service industry

 

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Consultative Objection Handling Skills for Sales Professionals

Consultative Objection Handling Skills for Sales Professionals

City Start Dates Duration Cost Make a booking
Dubai, United Arab Emirates 23 March 2020 1 week £2,750 Click here
Dubai, United Arab Emirates 23 March 2020 2 weeks £4,220 Click here

If you work in a customer services, public services, sales, management or leadership position, you routinely need to handle objections from people who simply do not say “Yes” as easily as you would hope. If you need to deal with objections in a positive and professional manner, this course is for you. If you need to overcome challenges in pressurized circumstances, the course will give you the skills, competencies and confidence to handle any situation, including those where conflict is present.  The course will be fun, challenging and fully interactive and supported by presentations, demonstrations, interactive discussions, debate, group work and individual tasks. The workshop will include plenty of opportunity to practice in a safe environment, but don’t worry, you won’t be forced to perform or made to feel uncomfortable at any time. This is about great learning with like minded professionals in a fun environment!

Course Objectives

At the end of the course delegates will be able to:

  • Understand what an “objection’ is and why they happen
  • Learn how we can minimise them early in the sales process
  • Learn how to welcome them and convert them into selling opportunities
  • Learn and apply a robust objection handling model with skill and confidence
  • Work with a range of personality types
  • Understand the truth about body language
  • Unlock the power of emotional intelligence
  • Learn how to work with a range of convincer patterns
  • Understand empathy versus sympathy
  • Build rapport through positioning
  • Learn how to reduce conflict and tension
  • Remove the fear of objections including the “too expensive” objection

Course Outline

  • Consultative selling and where objections fit in
  • The root cause of objections
  • Motivations of the objector
  • The importance of beliefs and values
  • Treating people with RESPECT in sales behaviours
  • A robust professional model for objection handling
  • Personality types, body language, convincer patterns
  • Reacting to traffic lights
  • Transactional Analysis – Parent / Adult / Child
  • The power of emotional intelligence
  • Using objections to make sales and close deals

 

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Building a Winning Sales (Value) Proposition

Building a Winning Sales (Value) Proposition

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 04 May 2020 3 days ₦157,000 Click here

Underpinning all of our sales effort is our value proposition, our sales proposition, our magnetic proposition. It’s who we are, what we offer, what we do, what we stand for, how we do it, why, where, when etc. RECHMC has worked with hundreds of companies of all shapes and sizes over the years and the people routinely struggle to clearly and concisely deliver their value proposition. Question…. how can we possibly sell if we don’t know our value proposition? It’s not an easy thing to master and is often misunderstood. It takes work and practice and energy but once its in place, it gives everyone a platform from which to beat the competition and sell effectively. You may have heard of the “30 second elevator pitch”, you may have heard of the “vision, mission, goals statement” or you might have seen your “company values” somewhere. This course will clarify the whole subject and give you a solid platform from which to sell.

 Course Objectives

At the end of the course delegates will be able to:

  • Define, explain, present what a MVP(Magnetic Value Proposition) is
  • Review and critique real life examples
  • Build and deliver a personal MVP statement
  • Build and deliver a business MVP statement
  • Deliver a 30 second elevator pitch with impact and energy
  • Take a “good” MVP and make it outstanding and MAGNETIC
  • Understand how to achieve competitive advantage
  • Adapt the MVP for a range of prospect, customer and client profiles
  • Understand where the MVP fits within sales & Marketing

Course Outline

  • Defining the Magnetic Value Proposition
  • Looking at real life examples
  • Breaking it down into the 30 second elevator pitch
  • Does it contain all the required components?
  • What is it that makes it “magnetic?”
  • Achieving competitive advantage – beating the competition
  • Building your personal magnetic value proposition
  • Your company? your business? your function – what is the proposition?
  • Prospect, customer and client profiling
  • Positioning the MVP within sales & marketing
  • Practical, real life application – how we do use it to great effect?

 

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Brand Innovation and Product Management

Brand Innovation and Product Management

City Start Dates Duration Cost Make a booking
Dubai, United Arab Emirates 10 August 2020 1 week £2,750 Click here
Dubai, United Arab Emirates 10 August 2020 2 weeks £4,220 Click here

Good understanding of product management tools is never more essential in the 21st century when embarking on a product or new product development and management. With competitors monitoring your every move, you will learn how to have total command of the most recent product management tools to develop and manage sustainable and profitable product portfolios. This course will be suitable to those interested in pursuing a career in product management or who want to learn more about the field of product development. It will also suit those who want to learn how to effectively work with their product management counterparts, new product development team members and project managers.

Course Objectives

At the end of the course delegates will be able to:

  • Build a robust brand management strategy for your product(s)
  • Learn to build and manage your brand equity
  • Identify and overcome barriers to growth and sustainability
  • Shape your corporate culture based on the brand for to create a brand inspired culture
  • Be able to make informed considerations in the launching or acquiring of brands
  • Develop strategies to sustain brands

Course Outline

  • Using a phase-gate methodology to guide decisions for new products and enhancements
  • Distinguishing between linear and non-linear, prototypical approaches to project selection
  • Screening criteria for prioritizing projects using a practical screening matrix
  • Conducting industry, market, and competitive assessments
  • Segmentation and market targeting essentials
  • Assembling the business case for new product project investments
  • Applying break-even analysis techniques
  • Constructing and managing a product master plan
  • Deriving forecasts and understanding financial implications of variations in volume and price
  • Establishing conditions and triggers for products after they’re launched
  • Negotiating agreements with functional organizations to assure synchronized participation
  • Assimilating the plans from functional organizations into the master plan

 

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

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Achieving Business Result through Sales and Market Management

Achieving Business Result through Sales and Market Management

No Events

This course is ideal for any result orientated organization, which has the desire to increase their market share. The course amongst others will help participants understand the sales process, how to win a client with a better understanding of best practices in marketing.

 Course Objectives

At the end of the course delegates will understand:

  • Best practices in marketing? Why is it important?
  • Key marketing concepts and terminology: the marketing mix, understanding the macro and micro environment, SWOT analysis, strategic decisions and tools, the action plan
  • The marketing plan and its importance to a business
  • How to develop a working marketing plan: the environmental analysis, creating an overview, SWOT analysis, segmentation, strategies, the action plan
  • How to prepare your mission statement and vision for the upcoming year.
  • Discover and define your niche markets.
  • Develop your value proposition.
  • Develop and plan your marketing strategy.
  • Develop your marketing mix.
  • Create a marketing calendar that contains a month-by-month schedule of marketing activities and events for the upcoming year.

Course Outline

  • The Role of Marketing Planning
  • What’s in a marketing plan?
  • Writing a marketing plan
  • Summarize the situation analysis and understand the target consumer and market segmentation
  • Developing marketing objectives and strategies
  • Developing tactics and implementation plan
  • Identifying core product/service benefits and differentiators
  • Understanding the need for and the ability to develop contingency plans
  • Approaches to formulate budget allocation and build the marketing forecast
  • Defining how to monitor and manage performance by linking the plan to a marketing scorecard
  • Communicating the plan to stakeholders and partners

Taking the plan to the next level      

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

A Journey Through a Consultative Sales Model

A Journey Through a Consultative Sales Model

City Start Dates Duration Cost Make a booking
Lagos, Nigeria 04 May 2020 1 week ₦210,000 Click here
Lagos, Nigeria 17 August 2020 1 week ₦210,000 Click here

This course is for new and experienced sales professionals who are determined to apply best practice selling practices at the highest level of consultative, trusted advisor type selling. Every length and complexity of sales cycle is catered for in this course and we take out time to break selling down into all of its component parts and facets, making sure we don’t miss any aspect. We plot the journey from start to finish on paper, flip chart, large wall charts and relevant media so that we can see it, add to it, challenge it, explain it and make it work. We fill every potential gap and cover all potential outcomes and opportunities along the way. We add relevant theory and models as we go along and we dissect and practice all of them through forum discussion and small group and teamwork. this course is detailed, thorough and for those people who believe in the importance of the detail and the theory rather than just broad brush understanding. We’ll use professional actors to bring things to life and we’ll direct them so that we see what we need to see and try things we would like to try. Through this we make it real and relevant to your needs and desired outcomes. There is not another programme like this one and it is a “game-changer” and quite possibly a “life changer”.

Course Objectives

At the end of the course delegates will be able to:

  • Know, understand and apply a best practice, state of the art consultative sales approach giving them all of the tools, models, theories and approaches needed to build relationships, win sales of any size and value and manage relationships including high level key account relationships. No sale, product or service too small or too large for this approach
  • Know, understand and apply adapted behaviours, style, tone, pace and body language to all personality and character types so that opportunities to maximize sales success is optimized on every occasion.
  • Work in sales with quite confidence, carrying an unrivalled bag of tools for success
  • Achieve maximum impact through a new understanding of purchasing and sales psychology.

Course outline:

  • How can selling be easy and how can it also be so hard?
  • What is selling? what can we learn by defining it with care?
  • What is it that goes wrong? and how do we know when it’s going well?
  • What are moments of truth and how can we use them to sell?
  • How can we apply ‘INK’ psychology to help us sell?
  • What do prospects, customers and clients have the right to expect from us / demand from us?
  • Selling with RESPECT – breaking the approach down into bite size chunks
  • Are “sales closing” course really necessary?
  • A model for life? is it more then just sales?

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

Call Me Back

Marketing Sales and Communications

Marketing Sales and Communications

From global brands like Coca-cola, to the small neighbourhood pizza shop, from big corporations like Microsoft to the single lady- owned hairdressing salon around the corner, it is all about providing goods and services to meet the needs of identified groups of people at a profit. No matter the size of your business, our marketing programmes are designed to acquaint and equip you with practical and current knowledge to keep you on the cutting edge in your industry. At ReCh Management Centre, our marketing programmes are designed to meet the needs of experienced marketers, would- be marketers, beginners and those who are involved in functions that have bearing on the organisations’ service delivery and customer satisfaction.

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