This course has been designed to enable participants to develop an innovative and multi-skilled approach in planning and coordinating events. Whether you are working in an event management environment or your job description requires event planning and management, this course offers practical and specific training that can be applied in real world situations. This course is best suited to anyone who needs to become a first-class event organizer, or those who require hints and tips on how to do it better. This course is also invaluable to PAs and marketers involved in organizing events.
At the end of the course delegates will be able to:
Delegates at the end of this course, with efficient application of all discussed and learnt in class, will develop multitude of skills to stage a successful function, which would not only fits an organization’s objectives and business culture, but also deliver this within a budget.
• Essentials of a successful event
• The importance of the briefing document
• Pre-event promotional plan
• Contingency planning
• Events Management and the Social Media
• The communication process – how it works
• The communications mix
• Budgeting and Cost Control
• Health and Safety at events
• Exploring the basic areas of marketing such as market research, promotions, advertising, e-marketing, PR, sponsorship, exhibitions and word of mouth
• What to do when things go wrong
Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.
People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.
Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.