Effective Business 2 Business and Business 2 Consumer Sales

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This course has been designed for those who have direct responsibility or involvement in, the marketing of products and services to businesses and consumers. It will appeal to both experienced B2B and B2C marketers and those newly appointed to the marketing function. It will also help those within other functions to understand their relationship with the marketing department and help them to contribute to the marketing strategy.

Course Objectives

At the end of the course delegates will be able to:

  • Understand the function and role of all major internal departments encountered.
  • The importance of understanding the marketing mix
  • What factors are important to buyers
  • Prepare clear objectives for dealing with major marketing events.
  • Understanding the manufacturing and finance decisions that affect the marketing mix.
  • Effective communication with internal and external customers.
  • What affects product-marketing strategy?
  • Sales force relations and utilisation.
  • How to prepare an effective marketing plan

Course Outline

  • Apply the basic concepts and principles of B2B & B2C marketing
  • Segment your customers and position your organisation in the marketplace
  • Understand your markets and customers
  • Manage customer relationship management
  • Build a value proposition
  • Understand product, service and channel management
  • Develop an integrated marketing mix
  • Identify current developments in B2B marketing
  • Understand the relationship between marketing and sales
  • Contribute more effectively to the marketing activities of your organisation

Our mission is the development of potentials in individuals and organizations in emerging economies. We believe that economies develop when entities within it are performing to their highest potential.

RELATIONSHIP

People matter to us. We are committed to understanding our clients so that we can serve them better. Our ultimate goal is to foster mutually beneficial longterm relationships with each of our clients that is built on trust.

KNOWLEDGE DISSEMINATION

Our faculty members are experts within their fields, and are supported by a network of dynamic back-office staff. We actively encourage collaboration and knowledge sharing, recognizing that winning ideas come from collaborative thinking. With the wealth of knowledge within our teams and our collaborative ethos, we create an atmosphere that is conducive to learning for all our delegates.

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